Internet Marketing - 3120 Words

The advent and prosperity of the Internet has provided many marketers with a platform to spread brand awareness. E-Marketing is defined by Chaffney as â€Å"The management and execution of marketing using electronic media such as the web, e-,mail, Interactive TV, IPTV and wireless media in conjunction with digital date about customers characteristics and behaviours†(Chaffney, 2006 p. 10) In â€Å"2009 brands spent half a billion pounds on internet advertisers, up from  £114 million in 2002â€Å"(mintel,2010) This growth represents the fast moving nature of the web, and how important it its for firms to reach their target audience throughout it. Characteristics show ways in which companies can engage and serve consumers with the best possible service,†¦show more content†¦The most prominent intermediaries are Google Yahoo. Independence of location allows â€Å"supplier to serve customers who may be widely distributed geographically†(chaffney, 2006) Therefore business can communicate worldwide 24 hours a day. It gives the opportunity to sell into international markets, which may not have been previously possible however business need to consider channel conflicts that may arise.(Ryan , et, al 2009) The micro environment is shaped by the needs of customers and how services are provided to them through competitors, intermediaries and upstream suppliers within the marketplace(chaffney,2006). The internal factors that are close to a business have direct impact on its strategy and effect its performance and decision making freedom. â€Å"Innovative marketers explore ways in which they can harness the power of this emerging technology to connect with their target audience†(Ryan, et al 2009 pg 5). PORTERS FIVE FORCES - Appendix 1 ï ¿ ¼ (Kotler,2001) Existing business models can be applied to assist with the developing digital strategies. Appendix 1 shows the power of online buyers has increased due to wider choice and knowledge span, therefore prices are likely to be forced down throughout price transparency. This is perhaps the biggest threat gained from the internet as standardised products have become easier to compare throughout online intermediaries likeShow MoreRelatedInternet Marketing And The Internet Market1354 Words   |  6 PagesAre you finding it extremely hard to succeed in your internet business? You are up for retirement and internet marketing should have been your retirement plan but you just can t make it work! Well, you are not alone in this. Most people get into internet marketing and online businesses without the right information to help them succeed and make more money to finance their retirement. In fact, only 5% of internet marketers succeed in the industry. You can be part of this successful lot. But firstRead MoreInternet Marketing1470 Words   |  6 PagesSince its release in 1991, Internet revolution has changed the way companies do business and customers consumers buy products. Chaffey et. al. (2003) defines Internet Marketing as the use of Internet to achieve marketing objectives and support the modern marketing concept. Internet opens a world of opportunities to the organizations as well as customers. It gives customers a much wider choice of products, services and prices from various suppliers. For organizations, it gives opportunity to widenRead MoreInternet Marketing1291 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:Read MoreAir France Internet Marketing : Optimizing Google1162 Words   |  5 Pages1 GROUP (UP TO 2 PEOPLE) WEB ANALYTICS ASSIGNMENT #1 (50 POINTS) DUE DATE: Wednesday, 2/17/2016 ï‚ · This assignment will analyze the data (AirFrance.xls), interpret the results, and make recommendation from the Case: Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search (KEL 319). Please read the case first and follow the instructions in the following very carefully to do this assignment! ï‚ · Please do the following analyses using the data in the â€Å"DoubleClick† sheetRead MoreInternet Marketing1665 Words   |  7 Pagesthe role internet marketing has within a modern marketing context P2 describe how selected organisations use internet marketing Internet Marketing Internet Marketing, or online marketing, refers to advertising and marketing efforts that use the web and e-mail to for direct sales, as well as sales leads from websites or emails. Today, Internet Marketing is evolving into a broader mix of components a company can use as a means of increasing sales. The benefits of internet marketing is thatRead MoreInternet Marketing of HND1281 Words   |  6 Pagestitle Internet Marketing Assessor Lun HOU I confirm that this is all my own work and has not been submitted for any previous assessmentStudent signatureDate OutcomeCriteriaAssessors decisionInternal VerificationLO1 Understand marketing through the internet. 1.1 explain the elements of internet marketing 1.2 evaluate the internet marketing mix1.3 compare internet marketing tools e-tools1.4 examine interactive order processingLO2 Be able to use the internet for promotionRead MoreMarketing : Internet Marketing And Advantages Enjoyed By Internet Marketers1164 Words   |  5 Pagesreferred to as marketing (Kotabe and Helsen). The purpose of marketing is to ensure that they promote or sell products, services of their brand. Marketing can be of different forms considering, what is more, useful for the businesses. For successful marketing technique o r strategy, one should be able to analyze the market target, consumer preference, market segment and also understand the consumer behavior (Kotabe and Helsen). One of the major forms of marketing is internet marketing. This paper willRead MoreInternet Marketing : A Target Audience886 Words   |  4 PagesInternet marketing Firms must understand consumer behavior and go where the consumers are to market their products. With the wide use of online websites and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, Perks, HealyRead MoreInternet Marketing : A Target Audience897 Words   |  4 PagesInternet marketing Firms must understand consumer behavior and go where consumers are to market their products. With the wide use of online information and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, PerksRead MoreImpact of Internet on Marketing3911 Words   |  16 Pagesthe internet channel. Nowadays, consumers have the tendency to shop online. Thus, a good internet  marketing  plan would help an organization to position their product or service in such a manner that the target audience can be reached. Yet, there are some difficulties that companies and consumers face where the point is for that research. This research points out some major limitations faced by the internet nowadays and on which further re search is required. INTRODUCTION Marketing  is an